This project aimed to promote the conceptual acquisition of Collective Arts and Good Bar, known as "The Collective Good."

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The logos, typography, brand voice, and colour palettes for the Collective Good and Good Bar were developed collectively with Natalie Zuk, Lily Zondag, Blaire Corbett, and Jason Yao.

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The deliverable that I created independently for this project was a 1920x1080 motion graphic. It involved developing a script to showcase the new products, creating a logo merging animation using After Effects, gathering stock footage, filming B-Roll, and editing the video using Premiere Pro.